Hong Kong, 1 April 2019. MEDISANA announced that it has signed an agency agreement with Zuellig Pharma Malaysia and Brunei, one of the largest healthcare services groups in Asia, as the marketing and distribution partner for their home-use healthcare products in Malaysia and Brunei. The agreement will bring MEDISANA to a whole new level of channel coverage, providing consumers with high quality and affordable products for better monitoring and managing of their health. With Zuellig Pharma’s esteemed reputation in the healthcare industry and wide distribution network covering over 350,000 clinics, hospitals, pharmacies and modern trade outlets in 13 countries in Asia, Zuellig Pharma is the ideal partner to grow and build MEDISANA’s business in Malaysia and Brunei.
For over 30 years, MEDISANA has been developing innovative personal healthcare products guided by its philosophy “Innovation from Tradition”. As the winner of App Award 2014, MEDISANA – with its full range of Connected Health products along with its VitaDock+ App – was also awarded the prestigious 2018 Germany Brand Award, a testament of its consumers’ high satisfaction when using MEDISANA products to improve their health, fitness and wellness. Its range of 140 products serve all health needs with key product lines that include blood pressure monitors, blood glucose monitors, personal analysis scales, thermometers and pulse-oximeters. All key vital signs are at one glance on MEDISANA’s VitaDock+ App, giving users health control right at their fingertips.
“It is our mission to create the awareness of being on top of your health. Using our products not only gives you an overview of your health but also puts you in charge as you now have all the necessary information to make well-informed health decisions. This enables you to easily monitor your health condition at home, achieving a healthy and quality life. Through the partnership with Zuellig Pharma, we are able to reach out to more consumers, which is in line with the company’s vision to bring a better life to our users,” says Raymond Cheung, CEO of MEDISANA GmbH.
Says Robert Kruit, Chief Executive Zuellig Pharma Malaysia and Brunei, “We live in a time where individuals are more empowered to monitor their health and prevent diseases. MEDISANA’s broad portfolio of high quality, easy-to-use medical devices is supported by digital solutions which allow patients to have better control of their health. I am excited that the strategic partnership between MEDISANA and our Commercial Solutions unit will directly reinforce our mission to make healthcare more accessible in Malaysia.”