Hong Kong, 25 June 2020. As a leading innovator, medisana has been honoured with the German Brand Award 2020 for outstanding successful brand management: an award that makes brand successes visible. The Neuss-based company once again won over an independent jury of experts to receive the coveted award in the “Excellent Brands / Health & Pharmaceuticals” category. As a leading specialist in the home healthcare market, medisana regularly establishes new technological trends for the healthcare market which have proven increasingly significant in the current crisis situation. With its overall competence in the healthcare sector, the company considers itself an innovative brand that focuses on new, future-oriented market trends and products which will help more people independently and reliably manage their health condition and treat it themselves without risk.
The German Brand Award is used by the German Design Council and the German Brand Institute to honour successful brands. As a result of the coronavirus pandemic, this year’s award could not be marked with a celebratory gala in Berlin with guests from the fields of economics, politics and societies. medisana still believes that the significance of strong brands remains as important as ever. “In times of crisis, brands represent a reliable authority that stands for continuity, security and trust. We are delighted that our strong brand management and innovative strength has been worthy of the German Brand Award 2020,” says Anja Schimmelpfennig, Marketing Director at medisana.
The German Brand Award recognises and honours brands in a holistic, well-founded and neutral manner. It makes brand successes visible in a unique way. The award’s criteria and categories take into account the many facets of professional brand management. Even being nominated for the award is an honour, because only companies that have been selected by the German Brand Institute, its brand scouts and expert committees can participate. This process ensures the independence and excellence of the award. Find more information at www.german-brand-award.com.